Zitouna started as a student project and was later developed further as a prefabricated template in cooperation with the Swiss agency, Traber. The template was made for an olive oil producer. The design should have a minimalist effect, convey a clear message, and encourage people to buy. In short, a landing page to market the high-quality olive oil.
Do you know the Blue Zones on our planet? These are regions where people statistically reach old age (over 100 years). It is thought to be related to the Mediterranean diet, where olive oil, among other things, forms the basis.
- Aymane El Allouch
High-quality olive oil is at the heart of nutrition. It is the basis of the slow-food movement. But this time, the oil does not come from the olives of Southern Italy but sun-drenched Morocco. This powerful green gold is hand-picked for the clientele who only feed their bodies high-quality food. The bottle, with the logo in the centre and the background with traditional ornaments, simply conveys the message that the oil comes from Morocco. We have been able to do what the Italians have done for a long time.
