Traber Bauunternehmung AG, based in Steckborn (Switzerland East), was founded in the post-war period (Second World War) in 1948 by Mr Traber senior. As a one-person business, the company concentrated on customer masonry work of all kinds. The company has made a perfect name for itself. The premise of quality over quantity became the company’s guiding principle until the third generation.
The new logo is intended to transfer the tradition into the present day. The focus is on the recognition value of the "Traber" brand: "Quality since 1948".
- Aymane El Allouch
Traber Bauunternehmung AG has positioned itself firmly in the market. The offer focuses on more minor works that are carried out quickly and on high-quality regional-service on-demand in the often very traditional construction industry, which is somewhat behind the times. Due to the digitalisation in 2019, it was also a concern to reflect the image in a contemporary design and to transfer the core message of "quality before quantity".