TeaSign was the experimental idea of combining a traditional plant, the typical Moroccan tea, and the word “Sign” as a company in the design and marketing field. TeaSign can also be (mis)understood as “teasing”, which makes sense; for example, teasing new customers = Marketing & Advertising. And what do we do first when people meet? We drink tea together and talk about business. TeaSign was born out of this permutation.
What happens if a Swiss coder and a Moroccan designer travel through Morocco? Well, they, of course, enjoy a traditional tea on the train from Casablanca to Marrakech and spin ideas together.
- Aymane El Allouch
In 2018, we, Agentur Traber and Allouch Design, travelled to Morocco and later Switzerland to see the different cultures. We see opportunities if we connect both countries―the Swiss high precision and the European way of life mixed with the design-think-tank of Morocco's new generation of designers. Like Thomas, the CEO of Agentur Traber, says: Morocco can be the Green African leader with tremendous growth potential in any case. TeaSign is an experimental project and should be going live at the beginning of 2023 (if the coder and Designer can agree on one idea…).